Marketing

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Marketing *

Highlights

  • Marketing Retention Strategy

  • University Housing Selection Campaign

Marketing Retention Strategy

  • Manages end-to-end newsletter process: content ideation, design, and strategic implementation

    • Creates employee spotlight to bring human touch into our newsletters highlighting our partnership with the client

  • Supports multichannel communication strategies (SMS, client dashboard, email) throughout client lifecycle

  • Review performance of email and SMS for opportunities for optimization and test results

  • Manages updates to materials such as verbiage, design, and marketing statistics to provide accurate, compliant, and beneficial materials

    • Creates, implements, and manages processes for these updates

  • Investigates client experience across channels to assess and improve materials to support clients

University Housing Selection Campaign

  • Crafted and orchestrated a comprehensive campaign encompassing social media, email, print, and event channels for Housing Selection.

    • Achieved record-breaking student registrations for on-campus housing that year.

  • Managed email and phone communications for Housing Selection requirements and status updates

  • Arranged and hosted Housing Selection event to address student and parent inquiries

  • Facilitated seamless student registrations during the event