Marketing

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Lead the strategy and growth of a customer community serving 18,500+ members, aligned with retention, engagement, and advocacy goals.
Manage content calendars, integrated promotions, virtual events, and referral initiatives in partnership with Lifecycle, Brand, Creative, and Compliance teams. Develop multi-channel adoption strategies across lifecycle touchpoints to increase client awareness, participation, and engagement.
Create educational content, discussion prompts, live event programming, and pain point resources to improve client experience, financial literacy, and program understanding.
Analyze engagement data and customer feedback to inform content, messaging, and re-engagement strategies.

Managed end-to-end lifecycle campaigns across email, newsletter, product, and app communications, ensuring accurate and timely deployment.
Partnered with Product, BI, Creative, and Compliance to align campaign goals, messaging, segmentation, and execution.
Developed A/B tests and reporting frameworks to improve engagement insights and inform campaign optimization.
Identified personalization and segmentation opportunities to strengthen targeting and the customer experience.
Create educational content, discussion prompts, live event programming, and pain point resources to improve client experience, financial literacy, and program understanding.

Crafted and orchestrated a comprehensive campaign encompassing social media, email, print, and event channels for Housing Selection.
- Achieved record-breaking student registrations for on-campus housing that year.
Managed email and phone communications for Housing Selection requirements and status updates
Arranged and hosted Housing Selection event to address student and parent inquiries
Facilitated seamless student registrations during the event