Certifications
Content Marketing | Hubspot
This was a course in content marketing that included in-depth information on content strategy, creation, and implementation. Some key takeaways are prioritizing the “Why” via the Golden Circle methodology, organization of consistent and strategic content creation, and creating content for a segmented audience.
Digital Marketing | Mimic Pro
This was a virtual simulation of digital marketing via the Stukent site using Mimic Pro. Through this, I had experience creating campaigns, search ads, display ads, shopping ads, setting budgets, finding and using keywords, and setting keyword bids. Our campaigns included optimizing landing pages and reviewing personas to market towards. I also had the opportunity to review the success of my campaigns through KPIs such as: click-through rate, conversion rate, web traffic, return on investment, and more!
Google Ads
Display | Search
In order to further my understanding of digital marketing ads, I pursued and received a Google Ads Display Certification and a Google Ads Search Certification.